{"id":6753,"date":"2022-04-12T15:57:24","date_gmt":"2022-04-12T13:57:24","guid":{"rendered":"https:\/\/www.pixartprinting.fr\/blog\/?p=6753"},"modified":"2022-09-02T15:35:04","modified_gmt":"2022-09-02T13:35:04","slug":"logo-burger-king","status":"publish","type":"post","link":"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/","title":{"rendered":"L&#8217;\u00e9volution du logo de Burger King au fil des ans\u00a0\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Levolution_du_logo_de_Burger_King_au_fil_des_ans\" >L&#8217;\u00e9volution du logo de Burger King au fil des ans\u00a0\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Une_breve_histoire_de_lentreprise\" >Une br\u00e8ve histoire de l&#8217;entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Le_logo_Burger_King_68_ans_dhistoire_en_bref\" >Le logo Burger King : 68 ans d&#8217;histoire (en bref)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#La_creation_du_premier_logo_en_1953\" >La cr\u00e9ation du premier logo en 1953<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#En_1954_encore_plus_minimaliste\" >En 1954, encore plus minimaliste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#En_1957_une_revolution\" >En 1957, une r\u00e9volution !<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Un_nouveau_logo_emblematique_en_1969\" >Un nouveau logo embl\u00e9matique en 1969<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Les_petits_ajustements_de_1994\" >Les petits ajustements de 1994<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Lannee_1999_un_logo_plus_dynamique\" >L&#8217;ann\u00e9e 1999, un logo plus dynamique<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.pixartprinting.fr\/blog\/logo-burger-king\/#Un_nouveau_ancien_logo_en_2021\" >Un nouveau (ancien) logo en 2021 !<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Levolution_du_logo_de_Burger_King_au_fil_des_ans\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px;\"><strong><span style=\"color: #993366;\">L&#8217;\u00e9volution du logo de Burger King au fil des ans\u00a0\u00a0<\/span> <\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Aujourd&#8217;hui, nous allons enqu\u00eater sur une histoire qui remonte \u00e0 68 ans &#8211; mais ne vous inqui\u00e9tez pas, nous serons brefs ! Nous allons aborder l&#8217;\u00e9volution du logo de Burger King, l&#8217;une des marques les plus c\u00e9l\u00e8bres du monde de la restauration rapide. Inutile de citer le nom du rival avec lequel elle s&#8217;est battue pour la domination au fil des d\u00e9cennies ; les coups cr\u00e9atifs que les deux entreprises se sont lanc\u00e9s sont entr\u00e9s dans l&#8217;histoire. Il est bon de se rafra\u00eechir la m\u00e9moire sur une c\u00e9l\u00e8bre <strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.youtube.com\/watch?v=VMjRSnokms8&amp;ab_channel=TBWAPARIS\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u00a0campagne de McDonald&#8217;s<\/a><\/span><\/strong>, \u00e0 laquelle Burger King a r\u00e9pondu par <a href=\"https:\/\/www.youtube.com\/watch?v=yD-PkIYRn_w&amp;ab_channel=Go4PricePricecomparison\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong><span style=\"color: #0000ff;\">ceci<\/span><\/strong><\/a>. Que dire ? Un coup de g\u00e9nie !<\/span><\/p>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Mais ne nous \u00e9garons pas : nous nous concentrons aujourd&#8217;hui sur l&#8217;identit\u00e9 visuelle de Burger King, un logo qui a subi de nombreuses modifications avant d&#8217;atteindre, selon nous, l&#8217;\u00e9quilibre parfait entre les couleurs et les formes. C&#8217;est parti !<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Une_breve_histoire_de_lentreprise\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>Une br\u00e8ve histoire de l&#8217;entreprise<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Burger King a connu des hauts et des bas depuis sa cr\u00e9ation en 1953 \u00e0 Jacksonville, en Floride, sous le nom d&#8217;Insta Burger King. Lorsqu&#8217;elle a connu ses premi\u00e8res difficult\u00e9s financi\u00e8res en 1954, David Edgerton et James McLamore ont d\u00e9cid\u00e9 de racheter l&#8217;entreprise et de la relancer, en raccourcissant son nom en Burger King. D\u00e8s lors, le g\u00e9ant de la restauration rapide a connu de nombreux propri\u00e9taires, et son image de marque a chang\u00e9 \u00e0 chaque \u00e9tape. Jusqu&#8217;\u00e0 aujourd&#8217;hui : l&#8217;entreprise fait d\u00e9sormais partie du groupe Restaurant Brands International, et son identit\u00e9 visuelle continue d&#8217;\u00e9voluer.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Le_logo_Burger_King_68_ans_dhistoire_en_bref\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>Le logo Burger King : 68 ans d&#8217;histoire (en bref)<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Il a fallu 68 ans et sept remaniements pour trouver le logo parfait, m\u00eame si, \u00e0 partir de 1969, les changements ont \u00e9t\u00e9 relativement mineurs. \u00c0 ce propos, saviez-vous que le logo vient tout juste d&#8217;\u00eatre remani\u00e9 ? Nous y reviendrons dans un instant, sur la derni\u00e8re \u00e9tape d&#8217;un voyage qui a commenc\u00e9 en 1953.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"La_creation_du_premier_logo_en_1953\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>La cr\u00e9ation du premier logo en 1953<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13049 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1953-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Le logo Insta Burger King \u00e9tait tr\u00e8s simple et pr\u00e9sentait une ic\u00f4ne de soleil levant \u2013 symbolisant l&#8217;aube d&#8217;une nouvelle \u00e8re pour la restauration rapide.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_1954_encore_plus_minimaliste\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>En 1954, encore plus minimaliste<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13050 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1954-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/strong><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><strong>\u00a0<\/strong><\/span><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Lorsque le nom de l&#8217;entreprise de la restauration rapide a \u00e9t\u00e9 raccourci en Burger King, le logo a \u00e9galement \u00e9t\u00e9 simplifi\u00e9. Il ne restait plus qu&#8217;un lettrage audacieux dans une police sans s\u00e9rif personnalis\u00e9e, aux bords irr\u00e9guliers et sans fioritures. Quoi qu&#8217;on en pense, le logo est rest\u00e9 inchang\u00e9 pendant trois ans.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"En_1957_une_revolution\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>En 1957, une r\u00e9volution !<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13051 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1957-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Le logo est devenu plus complexe, avec des d\u00e9tails suppl\u00e9mentaires et une palette de couleurs plus large. Le roi appara\u00eet pour la premi\u00e8re fois, assis confortablement sur un hamburger, une boisson \u00e0 la main. Le texte rouge, dans une police amusante et ludique, est plac\u00e9 sur un fond jaune\/or vif, accompagn\u00e9 d&#8217;un nouveau slogan : &#8220;Home of the Whopper&#8221;.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_nouveau_logo_emblematique_en_1969\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>Un nouveau logo embl\u00e9matique en 1969<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13052 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1969-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Le premier anc\u00eatre du logo actuel de Burger King a \u00e9t\u00e9 cr\u00e9\u00e9 en 1969. Le texte rouge et \u00e9pais, d\u00e9sormais sur deux lignes, \u00e9tait plac\u00e9 \u00e0 l&#8217;int\u00e9rieur du petit pain iconique comme un double hamburger, tandis que la police restait un sans s\u00e9rif arrondi aux bords irr\u00e9guliers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Les_petits_ajustements_de_1994\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>Les petits ajustements de 1994<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13053 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1994-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/strong><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><strong>\u00a0<\/strong><\/span><span style=\"font-family: 'Open Sans'; font-size: 14px;\">Le logo est rest\u00e9 pratiquement inchang\u00e9, mais la police de caract\u00e8res est devenue un peu moins bancale et plus solide, et les couleurs sont devenues plus vives.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Lannee_1999_un_logo_plus_dynamique\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>L&#8217;ann\u00e9e 1999, un logo plus dynamique<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13054 aligncenter\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-1999-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\">La refonte de 1999 a \u00e9t\u00e9 r\u00e9alis\u00e9e par l&#8217;agence Sterling Brands. Les diff\u00e9rents \u00e9l\u00e9ments du logo ont \u00e9t\u00e9 remani\u00e9s : le logo a \u00e9t\u00e9 positionn\u00e9 en diagonale, ce qui lui donne un effet plus dynamique, tandis que la police du texte a \u00e9t\u00e9 modifi\u00e9e et agrandie, de sorte que le texte d\u00e9borde du pain dans une c\u00e9l\u00e9bration de l&#8217;abondance. Un nouvel \u00e9l\u00e9ment a \u00e9galement \u00e9t\u00e9 ajout\u00e9 au logo : un croissant bleu qui encadre le c\u00f4t\u00e9 gauche et renforce le sentiment de mouvement.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Un_nouveau_ancien_logo_en_2021\"><\/span><span style=\"font-family: 'Open Sans'; font-size: 16px; color: #993366;\"><strong>Un nouveau (ancien) logo en 2021 !<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13055\" src=\"https:\/\/www.pixartprinting.it\/blog\/wp-content\/uploads\/2021\/03\/logo-2021-min.jpg\" alt=\"\" width=\"1170\" height=\"510\" \/><\/strong><\/span><\/h2>\n<p><span style=\"font-family: 'Open Sans'; font-size: 14px;\"><a href=\"https:\/\/edition.cnn.com\/2021\/01\/07\/business\/burger-king-new-logo\/index.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><strong><span style=\"color: #0000ff;\">CNN Business <\/span><\/strong><\/a>a qualifi\u00e9 la nouvelle identit\u00e9 visuelle de Burger King de &#8220;r\u00e9tro-influenc\u00e9e&#8221;. Dans un geste intentionnellement nostalgique, l&#8217;accent bleu introduit en 1999 a \u00e9t\u00e9 supprim\u00e9 et le nouveau logo cherche \u00e0 \u00e9tablir une continuit\u00e9 directe avec le logo de 1969, comme pour c\u00e9l\u00e9brer la longue histoire de la marque vieille de 68 ans. Toutefois, au niveau visuel au moins, sa jeunesse, sa vitalit\u00e9 et son caract\u00e8re ludique restent intacts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;\u00e9volution du logo de Burger King au fil des ans\u00a0\u00a0 Aujourd&#8217;hui, nous allons enqu\u00eater sur une histoire qui remonte \u00e0 68 ans &#8211; mais ne vous inqui\u00e9tez pas, nous serons brefs ! Nous allons aborder l&#8217;\u00e9volution du logo de Burger King, l&#8217;une des marques les plus c\u00e9l\u00e8bres du monde de la restauration rapide. Inutile de [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":6755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69],"tags":[],"class_list":["post-6753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trouvezlinspiration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;\u00e9volution du logo Burger King<\/title>\n<meta name=\"description\" content=\"Le logo de Burger King date de 68 ans. 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